Specifically what has gotten under my skin is the sighting this week of Octoberfest and Pumpkin Ale offerings in our local package stores and grocery stores where brews are sold.
Come on gang it's the middle of August. It's still summer, time to be sippin those Summer seasonal brews or lighter more refreshing beers.
Even for a fan of stronger, darker brews it is too soon to turn to the autumnal seasonals. Of course I noticed Halloween costumes out on display in some stores this week so this may be a lost cause, just as it is now pointless to complain about Christmas wares being in the stores in October.
But it doesn't mean we need to succumb to the madness.
I was already miffed at the first sighting of Harvest and Octoberfest brews from Sam Adams, Harpoon and others when I noticed a tweet today from @DrinkCraftBeer stating that craft beer cellar (craftbeercellar.com) is banning all fall seasonals until September.
That's a good policy as far as I'm concerned. I'd extend it a few days and say no discussion or drinking of fall brews until after Labor Day.
We'll save a rant for how soon Holiday brews show up in stores for another time.